Genentech
Silver – International Serious Play Awards
At Ayogo Health Inc, I worked with Genentech. We created a game based on immunotherapy. You have the power to fight cancer in Lymph Node Labyrinth, a new game for your computer or mobile device.
Collaborate with Creative Director and Development team to create the core fantasy of the game based on the “Everyday Epic” campaign and brand identity of Genentech. I’ve worked on the design of 3 games in science, that required to be fun and visually appealing. I was responsible for the creation of the user interfaces, game graphics and sounds.
02. Challenge
The challenge was on creating an enjoyable and cool experience out of diseases and blood organs. I wanted to use flat designs with depth, like parallax with dynamic background with changing colours.
03. Design
Art directed this project. Designed backgrounds, styled the mazes, and illustrated a bunch of assets for this game, including the logo of the game. We focused on micro moments to make this experience more enjoyable. The idea of zooming in/out in this game brings you into two different experiences on how the world is.
04. Audio
Check the audio of Lymph Node Labyrinth in Soundcloud
I worked on the audio design for this project. I used ProTools, Ableton Live to create the final files. Recorded several instruments, in this one I used some sounds and audio choices from T Cells Attack. Used a Fender Jazz Bass and sequenced some ambient drums with bongos pattern for the main theme of the game. I wanted to provide some sort of mystic vibe with this music theme, a tune that generated intrigue while you try to get out of the labyrinth. I also designed the sound effects in the game.
05. Game Prototype
05. Results
Silver – INTERNATIONAL SERIOUS PLAY AWARDS 2016
Ayogo Health Inc./Genentech, Immunotherapy Mini-Games (Healthcare)
Los Angeles, United States – 2016
Ayogo.com
© Ayogo Health Inc. 2015
