Genentech
Silver – International Serious Play Awards
At Ayogo Health Inc, I collaborated with Genentech to create another game based on immunotherapy. “T Cells Attack” grants you the power to fight cancer, offering a new gaming experience for your computer or mobile device.
I collaborated with the Creative Director and Development Team to craft the core fantasy of the game, drawing inspiration from Genentech’s “Everyday Epic” campaign and brand identity. Throughout my tenure, I contributed to the design of three science-based games, all of which were required to be both fun and visually appealing. My responsibilities encompassed the creation of user interfaces, game graphics, and sounds.
02. Challenge
The primary challenge was to craft an enjoyable and engaging experience centered around diseases and blood organs. My approach was to utilize flat designs endowed with depth, akin to parallax, featuring dynamic backgrounds with changing colors.
Check it out here: T Cells Attack»
03. Audio
Check the audio of Lymph Node Labyrinth in Soundcloud
For this project, I focused on audio design, utilizing ProTools and Ableton Live to create the final files. I recorded several instruments, played a Fender Jazz Bass, and sequenced a jazzy drum pattern with finger snaps for the game’s main theme. Additionally, I designed the sound effects for the game, employing the same jazz bass to generate the slingshot sound. As this was the first of three Genentech games, I repurposed some of these sound elements in the subsequent games.
04. Prototype
Typography is the origin of language and human communication. Furthermore, it is the foundation of our culture and ourselves. It is only through language that we, as the human race, could evolve.
05. Results
Silver – INTERNATIONAL SERIOUS PLAY AWARDS 2016
Ayogo Health Inc./Genentech, Immunotherapy Mini-Games (Healthcare)
Los Angeles, United States – 2016
Ayogo.com
© Ayogo Health Inc. 2015
